If you're a Nikon user, why would you want a new Z-system camera?
[...] And then number three, amazing image quality with Z-mount lenses. What these can deliver is above anything that you can get from a DSLR.
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If I've got a D850 then, why should I switch to mirrorless?
Although we're targeting DSLR users, I'm not expecting many D850 users to switch because they have just invested in a very serious bit of kit. But there's a huge amount of people with D800s and D810s who haven't upgraded to the D850.
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The larger mount and the short flange distance means we can make high-quality lenses in a smaller package. It's as simple as that.
We don't have to bend the light so much, and we can get much sharper images at the edges of the frame. And what we can do is just really concentrate on building high quality lenses that, to be honest, are not as complicated as for the F-mount.
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And if there's something that's obscure, like a 600mm or an 800mm, you can use the F-mount adapter, with no drop off.
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Atomos have been involved in the development of the cameras. The new compact Atoms Ninja V external video recorder is already set up to work with the Z series.
There's also a protocol which allows you to start and stop recording from the screen, rather than the camera.
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And we're going to bundle an XQD card in the camera for the first few months of sales as well.
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When they're [CFexpress] available, it would just be a normal firmware upgrade?
Yeah. So there'll be a firmware upgrade which will enable the camera to take the cards, but they'll still be able to use XQDs.
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There's a battery grip, is that right?
It's not a grip, it's a battery pack.
So it doesn't feature a portrait format shutter button?
No. I don't have a huge amount of details. Basically we're just announcing that we will be developing a battery pack. It will take two batteries, and boost therefore the battery life of the product.
But I don't think it will have a portrait orientation shutter button or or a control wheel
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I think the safe thing to say is, we will watch how this first generation of the Z-system goes down very closely.
We will take feedback from what's good, what's not. You know, if it's a major problem, and people don't like the fact there's one card slot, we will listen. If the battery life is a problem for certain users, then we will listen to that. And that will influence our future roadmap I think as well.