In my mind, the Fujifilm X10 is perfect for the photographer who is looking for a compact camera to take along when they leave the DLSR at home. It’s the camera that you could take on vacation, out into the street, to family functions, heck you could even do a serious photography trip with just the X10, save lots of weight and still come back with great images, especially when you consider that it offers the same or better quality as whatever camera that you were shooting a few years ago. Its idea for the travel photographer, blogger, professional, enthusiast, minimalist- heck anyone who wants big in a small affordable package.
The bottom line is that the Fujifilm X10 is indeed an awesome little camera. For me, it was love at first sight, and as I get to know it more, the affection is only growing deeper. It does more than just about anything in it’s class, it looks and feels great, it has a fast, high quality lens, and it’s built to last. It makes me WANT to go shoot FUN photos that aren’t WORK photos.
Seriously, why wouldn’t you want one? I can’t think of a reason. Price? Sure, it costs more than some cameras, but in the end, you get what you pay for. Size? Sure, it’s not a small as some point and shoots, but hey, the X10 is not a point and shoot.
It’s a camera.