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Interview mit Hitoshi Sasaki - Pentax Marketing:
Pentax Corp. focuses on DSLR development
Hitoshi Sasaki who leads Japanese sales of Pentax digital cameras at a recent press conference made remarks regarding Pentax Corp. sales policies this year, reports JPEA International PEN News Weekly.
"We will keep focusing on DSLR as we did last year," Sasaki said. "The segment will demand not only the cameras but also interchangeable lenses and accessories, contributing much to the expansion of sales and profits. The lens line will further be enriched this year. In the "Optio" series compact cameras, we will review the lineup where models under ¥30,000 (US$270) are the mainstream to upgrade overall lineup. The approach may be made in terms of product development and sales strategy."
Sasaki contined: "As for Hoya/Pentax merger, the Pentax brand remains unchanged and scale of the company has been enlarged. The new parent company may ask for higher profit ratio and we will make due efforts in that direction, centering on DSLR. We may not pursue larger quantity but will try to make our customers satisfied with attractive products."
http://www.photomarketing.com/newsletter/ni_weekly.asp
Pentax Corp. focuses on DSLR development
Hitoshi Sasaki who leads Japanese sales of Pentax digital cameras at a recent press conference made remarks regarding Pentax Corp. sales policies this year, reports JPEA International PEN News Weekly.
"We will keep focusing on DSLR as we did last year," Sasaki said. "The segment will demand not only the cameras but also interchangeable lenses and accessories, contributing much to the expansion of sales and profits. The lens line will further be enriched this year. In the "Optio" series compact cameras, we will review the lineup where models under ¥30,000 (US$270) are the mainstream to upgrade overall lineup. The approach may be made in terms of product development and sales strategy."
Sasaki contined: "As for Hoya/Pentax merger, the Pentax brand remains unchanged and scale of the company has been enlarged. The new parent company may ask for higher profit ratio and we will make due efforts in that direction, centering on DSLR. We may not pursue larger quantity but will try to make our customers satisfied with attractive products."
http://www.photomarketing.com/newsletter/ni_weekly.asp
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