Gast_21967
Guest
Ich finde dass dieser threat die Situation sehr gut beschreibt. Wurde auf www.photographylife.com veröffentlicht.
AutofocusRoss
October 8, 2013 at 4:10 am
Bear with me, this will make sense, eventually!
I remember attending my Post Grad lectures, they put a module in there on Business Studies, not sure why, but there you go. In that series of lectures the concept emerged of a products life cycle.
A product is developed (the most expensive phase for a manufacturer, no sales yet, but innovation and development and tooling costs) and once launched goes through a series of stages in it’s life…
Innovators (the guys camping outside the camera dealers to buy the newest model) approx 3% of sales
Early Adopters (The guys who have a think, and then go ahead in the first few weeks) approx 15% of sales
Early Majority (The guys who have read the reviews, what few have been published, and go ahead because someone at the camera club bought one a few months ago) approx 34% of sales
Late Majority (These guys buy when the product has been around quite a while, and has been proven to be all it claims to be, and is fault free etc) Another 34% approx of sales
Laggards (These guys wait until near the end of the procuct cycle, almost the last few months of production, or, until existing products become obsolete or broken) sales of approx 16%
This is of interest because, those who rushed into the D600 have paid the most for their cameras, have risked post production faults, depreciation, and even obsolecence.
The D600 product life cycle has been peverted by Nikon, with the launch of the new model, since, it renders it obsolete. The 610 is NOT a new product however, it is a fallts removed version of the 600.
By reducing the launch price, Nikon are being very clever. Instead of this being seen as a whole new product, it places it into the ‘early majority’ phase of the product life cycle, as it will be seen as a ‘problems fixed’ 600. This is unusual. If it was a car, with safety issues, it would be recalled, fixed, and the car would have no problems with it’s resale value later.
The way the 610 has arrived on the market means that public perception of the 600 will be that it is a flawed camera, and 80% or more of those who may have considered a used one, will now cross it off their mental shopping list. I know that is how I reacted when I heard the news of the 610.
I think it is very shabby of Nikon to put existing 600 owners in this position. So early in the product life cycle they should have either done a full recall and fixed all cameras, regardless of if they do or don’t show the problems, or, failing that, they should have introduced an upgrade path, say, for 100 dollars, so that 600 owners can hand in their bodies and be issued with replacement 610′s.
Shame on Nikon for doing the dirty on the 600 community.
After I had taken these lectures, it changed the way I thought about all new products. I don’t need full frame but was sorely tempted by the 24mp of the two DX models, I looked into features and felt the 7100 was overpriced for the things it has, so decided on the D5200. I waited unti it was 8 months into it’s product life. I was right. It too suffered (on early examples) some trouble with focus on the left hand side of the images, plus, one or two reports of ‘sensor dust’.
8 months on and Nikon (in this case anyway) has gone into production techniques and made the changes, no recent D5200 has these problems (for the past 4 months) so I went ahead and bought one.
I am devastated for the early purchasers of the 600, I would be livid if my camera was knowingly sold to me with manufacturing defects, and, the very early lauch of the 610 is the closest Nikon are going to get to admission of the faults. I hear there is a culture in Japan of never admitting to problems with products, they sweep it under the carpet if possible.
I am just lucky the number of units of the D5200 sold, is comparatively huge compared to the D600, so Nikon had to fix the problem in the factory, or with the parts etc, or withdraw it completely.
I would insist on Nikon swapping my 600 for a 610 if I was one of the owners affected. Even for a small fee. The unit price of the camera demands better of Nikon.
Read more: http://photographylife.com/nikon-d610-announcement#ixzz2hDPRwq7y
AutofocusRoss
October 8, 2013 at 4:10 am
Bear with me, this will make sense, eventually!
I remember attending my Post Grad lectures, they put a module in there on Business Studies, not sure why, but there you go. In that series of lectures the concept emerged of a products life cycle.
A product is developed (the most expensive phase for a manufacturer, no sales yet, but innovation and development and tooling costs) and once launched goes through a series of stages in it’s life…
Innovators (the guys camping outside the camera dealers to buy the newest model) approx 3% of sales
Early Adopters (The guys who have a think, and then go ahead in the first few weeks) approx 15% of sales
Early Majority (The guys who have read the reviews, what few have been published, and go ahead because someone at the camera club bought one a few months ago) approx 34% of sales
Late Majority (These guys buy when the product has been around quite a while, and has been proven to be all it claims to be, and is fault free etc) Another 34% approx of sales
Laggards (These guys wait until near the end of the procuct cycle, almost the last few months of production, or, until existing products become obsolete or broken) sales of approx 16%
This is of interest because, those who rushed into the D600 have paid the most for their cameras, have risked post production faults, depreciation, and even obsolecence.
The D600 product life cycle has been peverted by Nikon, with the launch of the new model, since, it renders it obsolete. The 610 is NOT a new product however, it is a fallts removed version of the 600.
By reducing the launch price, Nikon are being very clever. Instead of this being seen as a whole new product, it places it into the ‘early majority’ phase of the product life cycle, as it will be seen as a ‘problems fixed’ 600. This is unusual. If it was a car, with safety issues, it would be recalled, fixed, and the car would have no problems with it’s resale value later.
The way the 610 has arrived on the market means that public perception of the 600 will be that it is a flawed camera, and 80% or more of those who may have considered a used one, will now cross it off their mental shopping list. I know that is how I reacted when I heard the news of the 610.
I think it is very shabby of Nikon to put existing 600 owners in this position. So early in the product life cycle they should have either done a full recall and fixed all cameras, regardless of if they do or don’t show the problems, or, failing that, they should have introduced an upgrade path, say, for 100 dollars, so that 600 owners can hand in their bodies and be issued with replacement 610′s.
Shame on Nikon for doing the dirty on the 600 community.
After I had taken these lectures, it changed the way I thought about all new products. I don’t need full frame but was sorely tempted by the 24mp of the two DX models, I looked into features and felt the 7100 was overpriced for the things it has, so decided on the D5200. I waited unti it was 8 months into it’s product life. I was right. It too suffered (on early examples) some trouble with focus on the left hand side of the images, plus, one or two reports of ‘sensor dust’.
8 months on and Nikon (in this case anyway) has gone into production techniques and made the changes, no recent D5200 has these problems (for the past 4 months) so I went ahead and bought one.
I am devastated for the early purchasers of the 600, I would be livid if my camera was knowingly sold to me with manufacturing defects, and, the very early lauch of the 610 is the closest Nikon are going to get to admission of the faults. I hear there is a culture in Japan of never admitting to problems with products, they sweep it under the carpet if possible.
I am just lucky the number of units of the D5200 sold, is comparatively huge compared to the D600, so Nikon had to fix the problem in the factory, or with the parts etc, or withdraw it completely.
I would insist on Nikon swapping my 600 for a 610 if I was one of the owners affected. Even for a small fee. The unit price of the camera demands better of Nikon.
Read more: http://photographylife.com/nikon-d610-announcement#ixzz2hDPRwq7y
