Polyphemos
Themenersteller
Hinweis:
Hier geht es nicht um das Sterben der Sony A-Bajonett-Kameras.
Es geht auch nicht um das Überleben von Sony als Gemischtwarenkonzern.
Sondern:
https://petapixel.com/2020/03/26/sony-spins-off-camera-business-into-separate-company/
und
https://photorumors.com/2020/03/26/...ness-into-a-new-sony-electronics-corporation/
und
https://www.sony.net/SonyInfo/News/Press/202003/20-021E/
Ein paar gute Kommentare auf dpr dazu:
Die allgegenwärtigen Hinweise auf den aggressiven Finanz-Investor machen auch viel Sinn.
Nur: Wer sollte in der sich zusammenbrauenden Krise eine Sektion kaufen, die einen vorher schon kollabierenden Markt bearbeitete?
Und: Wozu? Sony Imaging hat nichts, was die anderen mittlerweile nicht auch haben.
Hier geht es nicht um das Sterben der Sony A-Bajonett-Kameras.
Es geht auch nicht um das Überleben von Sony als Gemischtwarenkonzern.
Sondern:
https://petapixel.com/2020/03/26/sony-spins-off-camera-business-into-separate-company/
und
https://photorumors.com/2020/03/26/...ness-into-a-new-sony-electronics-corporation/
und
https://www.sony.net/SonyInfo/News/Press/202003/20-021E/
Ein paar gute Kommentare auf dpr dazu:
Sony once had a computer division, Vaio (Visual Audio Intelligent Organizer), which made Vaio PCs. Then Vaio sales gradually tanked, and the Vaio division became a subsidiary. Sony sold its PC business to the investment firm Japan Industrial Partners in February 2014 as part of a restructuring effort to focus on mobile devices.You still can find some Vaio notebooks made by god knows whom. There is also a Vaio smartphone, but I bet you never saw it.
Sony once had a Camera division, which made various cameras and were sole producer of FF mirrorless. Now everyone and their dog make FF mirrorless with much better video specs (Nikon, Panasonic and Canon, to be exact). Sony camera sales tanked as they lost 50% of FF mirrorless market in less than a year... Sony merged Camera division into Electronics, and now made Electronics a subsidary as a part of a reorganization effort...
2) When the a7 was launched the photography world was thrilled by the fact that it was an open mount. Within 4-5 years Sigma and Tamron (in which Sony has or at least did have a 10% share) had been able to provide some beautiful, if heavy, Sigma and lighter but also very competent Tamron FE lenses. It strikes me that the more skin you have in the game: Sensor+Optics + Physical Camera Design and a logical menu system the more likely you are going to stay in this business. Not having a true optical manufacturing base in proportion to Canikon affords Sony one less barrier to exiting the camera imaging business. I have seen these price and market share scissors cut across many industries in the last 35 years and many famous brands have fallen to irrelevance. JustmeMN's comment below relative Vaio Computers is dead on. Sony's camera division, like any of its competing houses is under a ton of pressure. Prediction: Within 2-3 years, the operation is sold to a Chinese Financial House.
I agree with the rest. Sony is done with DSLRs, Done with SLTs. MIrrorless is over crowded and less and less profitable in a contracting market.
It was one thing when Sony was the sole maker of FF mirrorless, but now there are 4 good competitors (Sigma, Panasonic, Nikon, Canon). Say what you want, but every analyst expects Sony to lose a good part of their market due to all the new competition. I read Sony's CEO wants out of the less profitable HW business soon. And cameras are now a niche, low profit, high expense business.
This new company will be sold in under 3 years.
Die allgegenwärtigen Hinweise auf den aggressiven Finanz-Investor machen auch viel Sinn.
Nur: Wer sollte in der sich zusammenbrauenden Krise eine Sektion kaufen, die einen vorher schon kollabierenden Markt bearbeitete?
Und: Wozu? Sony Imaging hat nichts, was die anderen mittlerweile nicht auch haben.