"...Digital cameras - target of 15%: Matsushita will enhance its lineups including single-lens reflex models (SLR). It will also strengthen in-house manufacturing of relevant key devices..."
http://panasonic.co.jp/corp/news/official.data/data.dir/en070110-1/en070110-1.html
http://panasonic.co.jp/corp/news/official.data/data.dir/en070110-1/en070110-1.html